Goals for the New Year - 5 areas of focus

So here we are, we survived 2020! Planning for the future might have been a daunting task last year. We had many unexpected challenges and obstacles to navigate through that tested our health, relationships, careers, and finances. With the new year, we have a chance to press the reset button and begin again on a positive note. Many people focus on new year resolutions and often give up within a few weeks. I find that setting goals gives you long-term vision and short-term motivation so that you can make the most of your new year.

I have made a list of 5 areas of your life to focus on for the year 2021 that will help you start strong with a plan in mind. These 5 originated from Zig Ziglar's Wheel of Life.

  1. Health
    Being healthy should be part of your overall lifestyle. Living a healthy lifestyle is more than just loosing weight, which is generally a resolution'
  2. ...

Thank you and Happy Holidays

As this year comes to an end, I would like to thank you for being a loyal member of The Master’s Lawn Care community.

I just want to start by saying thank you this holiday season. Whether you're a team member, client, vendor, or member of our local community; I just want to show my appreciation for your support of our business and your contribution to what makes our community so great.

It’s so easy to forget how blessed I am to live in North Central Florida. There aren't many places on earth like Gainesville, that within a very short drive I can be at the beach, the gulf, the springs, the university, rural towns, urban cities, and world-renown theme parks.

The best part about living and working in Gainesville isn't the proximity to amenities though - it's the community of people. It's you. Rarely do you find people so bought-in to giving back to the community - whether you're here for a college education or putting...

Rusty's Corner: Thankfulness In Spite of a Chaotic 2020

It has been a long and strenuous year for us all. Many of us have faced new challenges that have changed our lives completely from 9 months ago.

As we move into the holiday where we are reminded of the importance of being thankful, it can be difficult to get into the season when considering how 2020 has gone.

Whether it is tangible or intangible, being thankful for everything we have is all about focus. That focus usually lies in comparison - and focusing on measuring this year to last year leaves me feeling many things - but thankful is not one of them.

However, changing our focus can absolutely change our mentality.

Although it has been a tough year, we thankfully have not seen the level of hysteria many experts predicted. Switching my measuring stick to those predictions - virally and economically - helps me stay appreciative.

Changing my focus to the positive side effects that have come from this year also helps.  This year has reminded me...

Rusty's Corner: Optimism in the Midst of Fear

In the past several months, we've had some interesting events in the world, and more specifically even, in our corner of it. We won't list them one-by-one, as we all know several that have made 2020 a year for the record books. In each of these unique challenges there has been a mixture of fear, stress, and panic that has gripped me - for my family, my health, my team, my friends, my business, my church, my community, and my country. I wonder how much less stressful these situations would have been if, instead of looking at the negatives and reacting with fear, I could have looked at things in a different way. 

I speak with our team often about one of our core values, which is having an "Attitude of Optimism." One example is weather, of which can be brutal on our team in a lot of different ways. Hot and dry weather causes dehydration for the team, drought stress in the lawn, and a higher liklehood for chinch bugs. On the other hand consistent rain...

WHOA! GNV Pocast Interview w/ Rusty - Humble, Hungry, and People Smart

Rusty Thompson of The Master's Lawn Care vists the WHOA! GNV Podcast and shares how he keeps this labor-intensive business fresh and qualifies team members to ensure a terrific service!

5:30 - Rusty, tell us your story.
9:51 - Is The Master’s Lawn Care a franchise?
10:47 - What has been the biggest whoa factor in your business career?
13:02 - What got you interested in the lawn care business in the first place?
14:35 - Talk to us about the competition in the market?
17:00 - What is one thing you have experienced that you never thought would happen?
18:16 - Has more sales meant more profit for you?
22:09 - Does the team get paid per job?
23:06 - What is your quality control system?
25:09 - How often do you check each truck’s GPS on your crew?
29:29 - Have you experienced a spike with COVID?
33:03 - Did you have any clients cancel?
34:05 - Did the cost of the job change because of the virus?...

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4 Lessons from a Pandemic

It’s been two months since our community started experiencing the disarray brought on by COVID-19. I know that for many of us, including some of the most vulnerable in our community, what we knew as normal still feels quite distant. And then for some of us, life is slowly settling in to some new sense of normalcy.

As we continue on this path towards normalcy, I have been reflecting a bit. It’s been a challenge, and one that we are still battling with, but I am encouraged by the many positives that I have seen and the lessons we can take from this experience.

Today, I wanted to share four of these takeaways with you.

Global Connection. Before this, I believed a pandemic was a thing that happened in distant times, faraway places, or in sci-fi movies. I have been humbled in seeing how something like this can effect so many lives across the world as we all weather the same storm. The speed that this pandemic moved across the globe has been...

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TMLC's Quarantine Playlist!

When you've had enough of news, projections, stress, and worry; turning down the noise and turning up the music can be just what's in order.

This week we've put together a list of the songs that make our team smile. This list features a broad range of music, reflecting our diverse team, with a little something for everyone.

I've enjoyed listening to their choices and hope this might inspire you to put together a playlist including favorites from your friends and family as well! Here they are in no particular order:

  • Bohemian Rhapsody by Queen - This selection by James will get just about any room singing along!
  • Love on Top by Beyonce - This song I learned was the recessional song at Bren's wedding.
  • Eye of the Storm by Ryan Stevenson - This song of praise was chosen by Mike McGuire in our irrigation department. It's a song of peace, and trusting in God in those moments when we are in
  • ...
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Making The Most of Time at Home

Many of us find ourselves stressed and restless these days, home more than we are accustomed to with very few outlets for energy. I continue praying that this virus affects as few lives as possible and that our lives can return to some semblance of normal.

With kids cooped up and business lives disrupted, it can be difficult to find calm in the storm. I worked with my team on this edition of Rusty's corner. Here are 7 things that we've been doing to get through. We hope some of these ideas are helpful to you!

  1. Create an Outdoor Oasis - This has been my go-to at the end of the day. Cassie and I hung a hammock that we've had laying around for ages, and it has been a great addition. Mostly, we lay in it and watch our son play in the sprinklers or play in the dirt. It gets him and us out of the house, and is relaxing to get away from all the digital distractions inside.
  2. Teen Cooking Class - Bren, our office manager, has two teen sons at home and has been
  3. ...

Control What You Can Control (COVID19)

Control what you can control, and don't fear you can't control because it does no good. 

I have learned, as much as I hate it, that I cannot control wht happens in New York, Italy, South Florida, or even the City of Gainesville. I can only control what actions I take and where my focus is.

This past week, I got sucked into focusing on things I couldn't control. I was zeroed in on the latest breaking news. The problem is that the news media is built around one idea, "if it bleeds, it leads." Meaning, you can get a lot more clicks / viewers / readers if your headlines read:

  • "Death Toll surpasses world record"
  • "250 brand new cases of CoronaVIrus in Florida"
  • "Unemployment numbers skyrocket" 

Compared to:

  • "Testing response times have been reduced substantially"
  • "Alachua County is beating most expert
  • ...

What I've Learned from My Toddler

I am not a parenting expert. My son, Griffin, is only 2 and I consider myself still pretty naive to this parenting thing. He is a charming, loving toddler with an energy and curiosity. He picks up new skills with a speed that I could only dream about and he loves and trusts with his whole heart. In this short time, I’ve learned more from him than I could have thought possible. Here are a just a handful of things my son has taught me:

Never Stop Learning
I watch my son’s face sometimes and I am awed to see the gears in his head turning. He is making new connections constantly and his curiosity is insatiable. He doesn’t need a classroom, a conference, or a formal setting to take in information and explore. He has taught me that I can approach every moment in life as an opportunity to learn.

Persistence Pays Off
My son is somewhat of an escape artist....