Rusty's Corner: Try Something New

We talked last month about being both a mentor and a mentee, and make sure to check it out if you missed it because this month builds on that idea. Becoming a mentee forces you to get out of your comfort zone and start a new journey. It also takes you from "Someday I will..." to "let's start today."

Trying something new is challenging. It doesn't matter if it's a business, hobby, morning routine, health regimen, job, or school. Getting a mentor, or accountability partner, to help bridge that gap will give you a much higher degree of success.

You already know what your new 'thing' should be. You have a feeling that you want your life to look different than it does today. You have a desire to create something new because a part of you believes it will change your life in some way. Maybe you’ll add more joy to your life. Maybe you’ll create more community.


Rusty’s Corner: Two Roles We Should All Play

There's an old adage that we should always be in the process of two things:

  • Being a mentor for someone a couple steps behind us
  • Being mentored by someone a couple steps ahead of us

Mentoring isn't about age, either. It's simply a person who is a couple steps ahead of you in any single area of life, that can help you avoid pitfalls that you might not otherwise be aware of. These areas could be health, career, marriage, investing, spirituality, raising kids, or even a hobby.

Personally, I find I am much more willing to look for a mentor in an area of life I want to improve in than I am seeking someone I can be a mentor for. Whether this is selfishness in wanting to focus on my own ambition or humility in not feeling I can be an effective mentor in anything, I'm not sure.

The reason being a mentee is important is that you are reminded what it's like to learn something new,...

Rusty's Corner: Does 2021 Have the Traction you Wanted?

We are over 3 months into 2021, but how are your actions aligning with your goals?
The tendency is to let motivation and actions decrease as the time since setting a goal increases.
If you are making progress, keep it up! If your traction has waned, let's look at 3 quick tips to get back on track.

Refocus On the Desired Outcome:
It’s normal to feel disappointed or even embarrassed when a goal goes unmet, but don’t let those feelings keep you from restarting. Refocus on your desired outcome of the goal, not just the actions. Get excited about reaching your goal again and create repeatable reminders of your desired outcome to consistently refocus on your why. Whether it's a vision board, writing on your bathroom mirror, or a note on your dashboard - make sure it stays front of mind.

Allow your goal to have time to develop:
'Rome wasn't built in a day' is the old saying. There are very few worthwhile goals...

Rusty's Corner: Create Margin

One thing I know we all have in common is that we all have more than one priority in a day. We can all say we have full schedules and never enough time in a day to complete our to-do lists. I find myself with a list of things to complete and that list...never seems to end. The truth is, the list will NEVER end. It’s all about creating margin and recognizing that saying yes to something will result in a no to something else. We simply cannot do it all, ALL of the time.

Keeping margin in mind, I have learned to say, “No" to things I don't want to do or aren't a high enough priority, and realizing that saying “Yes” to something means “No” to something else.  For instance, I know that if I plan on working late, that means I will be missing dinner with my family. I cannot add more time into the day, but I can make conscious decisions about things I add to my to-do list. For me, if it’s not a 'hell yes', then it should be a 'no!'

Margin is the unscheduled time...

Rustys Corner: Proactive planning

The new year has started and most of us have hit the ground running trying to keep up with our plans to make 2021 the best year ever.  One of the foundational ways I have learned to tackle my goals is by proactive weekly planning. The book 7 Habits highlights this in Habit #3:  “Put the First things First.” If I don't set my calendar around what is most important at the beginning of the week, I get to the end of the week with a few of my top priorities tackled.

Most of us have more to-dos than we have time to accomplish them, and without making time each week to prioritize what should be done first, we end up crossing a lot of things off that don't really end up moving the bar at all. Proactive weekly planning is simply deciding in advance what is most important and what is not, and then locking your calendar to mirror that.

Everyone has their own way, but I start by taking the first day of the week (Sunday) and checking in with myself and the roles I...

Goals for the New Year - 5 areas of focus

So here we are, we survived 2020! Planning for the future might have been a daunting task last year. We had many unexpected challenges and obstacles to navigate through that tested our health, relationships, careers, and finances. With the new year, we have a chance to press the reset button and begin again on a positive note. Many people focus on new year resolutions and often give up within a few weeks. I find that setting goals gives you long-term vision and short-term motivation so that you can make the most of your new year.

I have made a list of 5 areas of your life to focus on for the year 2021 that will help you start strong with a plan in mind. These 5 originated from Zig Ziglar's Wheel of Life.

  1. Health
    Being healthy should be part of your overall lifestyle. Living a healthy lifestyle is more than just loosing weight, which is generally a
  2. ...

Thank you and Happy Holidays

As this year comes to an end, I would like to thank you for being a loyal member of The Master’s Lawn Care community.

I just want to start by saying thank you this holiday season. Whether you're a team member, client, vendor, or member of our local community; I just want to show my appreciation for your support of our business and your contribution to what makes our community so great.

It’s so easy to forget how blessed I am to live in North Central Florida. There aren't many places on earth like Gainesville, that within a very short drive I can be at the beach, the gulf, the springs, the university, rural towns, urban cities, and world-renown theme parks.

The best part about living and working in Gainesville isn't the proximity to amenities though - it's the community of people. It's you. Rarely do you find people so bought-in to giving back to the community - whether you're here for a college education or putting...

Rusty's Corner: Thankfulness In Spite of a Chaotic 2020

It has been a long and strenuous year for us all. Many of us have faced new challenges that have changed our lives completely from 9 months ago.

As we move into the holiday where we are reminded of the importance of being thankful, it can be difficult to get into the season when considering how 2020 has gone.

Whether it is tangible or intangible, being thankful for everything we have is all about focus. That focus usually lies in comparison - and focusing on measuring this year to last year leaves me feeling many things - but thankful is not one of them.

However, changing our focus can absolutely change our mentality.

Although it has been a tough year, we thankfully have not seen the level of hysteria many experts predicted. Switching my measuring stick to those predictions - virally and economically - helps me stay appreciative.

Changing my focus to the positive side effects that have come from this year also helps.  This year has reminded me...

Rusty's Corner: Optimism in the Midst of Fear

In the past several months, we've had some interesting events in the world, and more specifically even, in our corner of it. We won't list them one-by-one, as we all know several that have made 2020 a year for the record books. In each of these unique challenges there has been a mixture of fear, stress, and panic that has gripped me - for my family, my health, my team, my friends, my business, my church, my community, and my country. I wonder how much less stressful these situations would have been if, instead of looking at the negatives and reacting with fear, I could have looked at things in a different way. 

I speak with our team often about one of our core values, which is having an "Attitude of Optimism." One example is weather, of which can be brutal on our team in a lot of different ways. Hot and dry weather causes dehydration for the team, drought stress in the lawn, and a higher liklehood for chinch bugs. On the other hand consistent rain...

WHOA! GNV Pocast Interview w/ Rusty - Humble, Hungry, and People Smart

Rusty Thompson of The Master's Lawn Care vists the WHOA! GNV Podcast and shares how he keeps this labor-intensive business fresh and qualifies team members to ensure a terrific service!

5:30 - Rusty, tell us your story.
9:51 - Is The Master’s Lawn Care a franchise?
10:47 - What has been the biggest whoa factor in your business career?
13:02 - What got you interested in the lawn care business in the first place?
14:35 - Talk to us about the competition in the market?
17:00 - What is one thing you have experienced that you never thought would happen?
18:16 - Has more sales meant more profit for you?
22:09 - Does the team get paid per job?
23:06 - What is your quality control system?
25:09 - How often do you check each truck’s GPS on your crew?
29:29 - Have you experienced a spike with COVID?
33:03 - Did you have any clients cancel?
34:05 - Did the cost of the job change because of the virus?...